The World of Wedgwood opened to the public in summer 2015. Brownhill Hayward Brown have worked with Clients Waterford, Wedgwood, Royal Doulton (WWRD) to both masterplan and gain planning approval for the ambitious redevelopment of their 281 acre estate at Barlaston. The site is designated greenbelt and the successful planning application was the result of extensive consultation with the Local Planning Authority, English nature, British Waterways, Staffordshire County Council and the West Midlands regional growth fund.
Wedgwood's redevelopment includes a state of the art refurbished factory, visitor's attraction "The World of Wedgwood", new Wedgwood Museum gallery, Restaurant, Retail and Wedgwood tea room, New Corporate headquarters. Housing development consisting of 209 houses currently under construction with David Wilson homes, and Ecological and arboricultural enhancements.
A planning application for a new 40 berth Marina has also been submitted to Staffordshire county council to complete the masterplan proposals.